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Branded Player Advertising

A demo of LogoBar's branded player ads and advanced event tracking capabilities. The LogoBar plugin uses JW Player's CSS Skinning model to insert branding and ad creatives.

Below you'll see each tracking event that LogoBar trigers as you interact with the player interface.

LogoBar is a patented digital advertising technology that brands components of streaming media players, and empowers marketers to interact with audiences while a video is playing without disrupting or delaying the content they are viewing. LogoBar gives publishers and advertisers a more efficient and effective way to elevate brand awareness and engagement while improving the audiences video viewing experience. LogoBar was the first to be awarded with IAB Tech Lab’s VAST 3.0 and VPAID 2.0 compliance.

Benefits include:

LogoBar is VAST 3.0 and VPAID 2.0 compliant. Below are a sample plugin and LogoBar VAST tag that you can add to any standard JW Player javascript embed instance with a Premium license or above. Learn more at

Add the following plugin as a script tag on your page:


Then add the following VAST tag next to your JW player instance:

	var lbvast = [""];
This player implementation is a Proof of Concept only provided to show the possibilities of the JW Player and Platform and should not be taken as an offer to create, edit or maintain custom integration or development.